It's about time you learned how to buy the perfect lingerie for the lady in your life. Let's start at the beginning with three basic rules: avoid anything red, never buy crotchless pants, and stay away from anything with multiple straps. Start your credit cards, gentlemen.
It's not what's on the outside, but what's underneath that counts. Need support? Our bras come in a variety of back widths and cup sizes so you're sure to find a style to suit you.
If you've been measured before, shopping for lingerie online is the easiest way to do it - you'll find a wider array of sizes and styles in stock. Plus, with so many retailer's offering free returns these days you can order multiple styles and try them on underneath different items in your wardrobe. Other online lingerie stores like Bluebella and Boux Avenue however are all about sexy offerings.
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We think all women are beautiful and we believe passionately that all women have the right to feel sensational. That's why our incredible collection of designer underwear and bras embraces women of all sizes and shapes, from the elfin beauty to the more bountifully proportioned woman. No matter how slight or full your figure, we have beautiful designer lingerie to make you look and feel exquisite.
Please first select your cup size and then your waist size. We believe that lingerie is the first layer of confidence, with the power to flatter, reassure and enhance. It is our job to provide advice and support so that you can look and feel your very best self.
Quality and care is utmost, exquisite detailing is key, silks are finished with French seams and mother of pearl buttons. The sumptuous silks are printed and hand crafted in England by small local manufacturers. They are passionate about growing local skills and actively support sustainable manufacturing in the UK. From the design table to hand-finishing, every part of the manufacturing process of their own label garments takes place at their studio and workrooms in Alfreton.
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