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Both article and documentary were targeted at an adult audience, however, much of the information is of arguably greater importance to young people themselves. In this post I will be letting Mr. Kupelian and others speak for themselves, with brief additional commentary.

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MTV is that most social of TV channels—the network has over million Facebook fans all in, recently announced several major social TV elements around its MTV Movie Awards, and has experimented with a range of co-viewing initiatives in the last several years. As we saw in the second season opener, which premiered last night after the MTV Movie Awards, the teenager disappears from the hospital where she is being treated for werewolf bites. Scott, Allison, and Stiles reach out via email as well as audio and video messages that fans can share, discuss, and analyze with their wider social circle.

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Although marketers are paying more attention to older consumers than they typically have — 78 million baby boomers are hard to ignore — the longtime ardor for the young remains. Younger consumers are generally free-spending and less set in their brand preferences, making them prime targets for advertisers in large categories like automobiles, fast food, entertainment, technology and telecommunications. The first major cable channel to schedule its ad pitches for the season is MTVpart of Viacomwhich concentrates on viewers ages 12 to

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More than one billion people live in India, and while most remain poor, the middle class is expanding rapidly. Consumers are getting their first credit cards and buying mobile phones, motor scooters, CD players, and of course TV sets. What's more, unlike China, where the central government tightly controls television and print, India enjoys a robust democracy, a boisterous press, and a vibrant film and music industry. So it's no surprise that every one of the global entertainment giants, whose businesses are maturing in the U.

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Charisse L'Pree, Ph. Search this site. Media Research, Analysis, and Prodution.

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MTV has introduced us to tons of cast members throughout the history of 16 and PregnantTeen Momand all of its various spin-offs. Both have had their fair shares of drama with MTV, but basically, Farrah was forced to quit and Bristol made the decision on her own. The 10th-anniversary season will follow the lives of Amber, Catelynn, Maci, and Cheyenne.

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By Denise Petski. Veteran marketing executive Jacqueline Parkes has been promoted to an expanded role as Chief Marketing Officer and EVP of Digital Studios for MTVVH1 and Logoa dual role in which she will continue to oversee marketing and creative for the group while also assuming oversight of digital content and social media for the brands. In her new role as EVP of Digital Studios, Parkes and her team will build a full slate of original digital series, franchises, verticals and other content.

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I have graded nearly fifty student case analyses of MTV. Make no mistake, Millennials love this brand. It is part of their growing up years. There seem to be at least four different motivations for the change.

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Charisse L'Pree, Ph. Search this site. Media Research, Analysis, and Prodution.

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MTV News is being restructured with an eye toward creating more video and short-form content for a younger audience, Variety has learned. The transition will see resources shift from long-form journalism to the development of short-form video pieces. As part of that agreement, MTV News is parting ways with fewer than a dozen staffers and several freelancers.


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